Deror
"Deror", which is originated in Hebrew, means freedom. True freedom is found in unconditional love, where one can be fully embraced and loved into being one's true, authentic self.
Hello, I am Ami Tsoi, founder of Deror Jewellery, born and raised in Hong Kong, have been working in the finance sector for years. Never have I imagine that one day I would discover another side of myself through handcrafting.
I have always loved handcraft since my young age. Having Inherited the craftsmanship spirit and aesthetic from my mother, who used to work in the garment industry during the golden age of manufacturing in Hong Kong, I grew up surrounded by fabrics and sewing pieces and enjoyed watching my mother create beautiful fashion pieces.
I was formerly a professional accountant and banker with a bachelor degree in accountancy. In 2018, I left my career in the finance industry to start my self-discovery journey in New Zealand for 3 months. Through the amazing journey, my creativity was awaken through pursuing my dream by making handcraft jewellery that speaks to the heart.
In the time of COVID in 2020, I took a bold step to start my entrepreneurial journey of "Deror Jewellery", amidst many objections around me. Making jewellery gives me a lot of joy and life. I find my design inspirations in nature, in my quiet time with the Bible in the morning, in conversations with others and people's stories. This results in jewellery pieces that are not merely chic accessories, but carry beautiful meaning and stories to bless those who wear them.