Deror

"Deror", which originated in Hebrew means freedom. True freedom is found in unconditional love, where one can be fully embraced and loved into being one's true, authentic self.

Deror is proudly designed in Hong Kong.
A reflection of courage, meaning, and becoming.
Storytelling, expressed in form.

Our Story

I am Ami, a Hong Kong–based jewellery designer, born and raised in this city of resilience and quiet strength. I grew up during the golden era of Hong Kong’s garment industry, watching my mother work with fabrics and form. From her, I learned that true craftsmanship carries both discipline and heart — that what we create should hold meaning.

My path, however, began in numbers. I studied accountancy, spent time in Denmark and Japan as an exchange student, and worked for seven years in the finance industry. It was a life of structure and certainty — stable, logical, secure.

Yet deep within, I felt a longing for something more expressive. More alive.

In 2018, I took a three‑month break in New Zealand. In the quietness of nature and solitude, I began handcrafting jewellery. What started as a simple act of making slowly became a form of awakening. Through creating with my hands, I rediscovered my voice — one that speaks through symbolism, faith, and story.

Jewellery, to me, is never merely adornment. It is something worn close to the skin, close to the soul. A reminder. A whisper of belief. A reflection of love lived daily.

Choosing to leave banking and step into design was my personal act of deror — freedom to follow the calling placed in my heart. In 2020, amidst uncertainty, I founded Deror Jewellery. It was not the safest path, but it was the truest one.

Influenced by Scandinavian minimalism and shaped by Hong Kong’s modern energy, my designs are contemporary yet rooted in sacred symbolism. I draw inspiration from faith, nature, and the beauty of human connection — translating invisible stories into forms that can be worn and lived into.

Our Journey

Our journey began with a spark of passion—a desire to illuminate the path of love and self-discovery.

Each milestone represents not just a destination, but a moment filled with grace and wonder.

From our humble beginnings to our current achievements, we've embraced every challenge with curiosity and resilience.

And one step at a time.

2020 Nov

Our Beginning

Opened our first popup store in Hong Kong and launched the online store

2021 May

First Milestone

We have our first consignment store in Hong Kong located in Jordan

2023 Sep

New Horizons

We launched in Singapore Market, had consignment at National Gallery of Singapore & Takashimaya Department store

2024 Aug

Growth & Innovation

We hosted our first Artist talk "Metamorphosis" & 3-Day popup at the Gallery Store located at National Gallery of Singapore

2025 Mar

Landed on Milan, Italy

Honored to be invited by HKTDC as one of Hong Kong's designers at Fashion Hong Kong Milan Pop-up.

2025 Jun

First Corporate Workshop

Co-hosted a Charity Workshop with International Justice Mission at Google Hong Kong Office.

2025 Jul

Interview in Hong Kong Book Fair

Shared our creative journey at Hong Kong Book Fair.

2025 Dec

Landed on Tokyo, Japan

Honoured to represent as one of Hong Kong designers at Tokyo Popup